Content is your most valuable asset.

My formal titles have included Director of Content, Brand Manager, and Content Strategist—but at heart, I’m really just a nerd for the written word. A lover of idioms, sucker for linguistic techniques, narrator of spectacular stories, member of Camp Oxford comma, and a firm believer that the best content walks on the wild side of language.

And the world has never needed truly human communication more than it does now. We’re in the AI-pocolypse, with people looking up, down, east, and west trying to spot a real human in the mix.

I make brands stop them in their search.

That takes more than a few pretty words that sound nice strung together (though I can assure you that mine do). It takes a deep familiarity with what connects your brand to your people. An insatiable curiosity of what problems they need to solve, and a unique ability to translate what you’re offering into the no-brainer solution.

Strategic storytelling is my calling card. It’s how I turn content into yours.

How we’ll work together

To tell your story, I have to know it at more than a surface level. Whether its go-to-market positioning or quippy packaging copy, understanding the heartbeat of your brand is essential for my work to sing. During discovery, I’ll immerse myself in your brand, talk to your people (if you’ll let me!), and understand what makes you unique so I can bring it all to life in each word I write.
Where the magic happens. Once I’ve immersed myself in your brand, I turn my attention to the storytelling project at hand. A messaging strategy, website copy, and campaign copy all require slightly different approaches—but my process is consistent across them all. We begin with a brief to align on concept and direction, and then I dive into the deeper storytelling and writing to bring it to life in decks, emails, print designs, social ads, or any other assets that serve the project’s purpose.
I work with most of my clients as their writer-on-record, spearheading their story and stewarding their content so it all stays consistent, authentic, and alive. Depending on your needs, we can determine the best scope of work that will continously serve your brand’s unique needs.

What I Do

Core brand messaging
Product naming + positioning
Go-to-market messaging
Content hierarchy + strategy
Campaign strategy + execution
Copywriting: Web/digital, UX, product, print, email, social, campaigns, blogs, community outreach
Email marketing strategy + execution

What I Don’t Do*

Paid media management (No, I’m not running your Facebook ads)
Daily social media management (No, I’m not posting on your Instagram)
Extend my services outside of scope (No, I’m not making your dog a TikTok account unless he pays me for it) 
Content design
Website management

*But I WILL direct you to my network of trusted, vetted partners that do this work, do it well, and work well with me

My work will benefit you most if:

You’re a brand that identifies as a boundary-breaker and risk-taker. You’re unafraid to challenge “marketing” norms and let content be your calling card.

You’re bold. Unapologetic. And just the right amount of irreverent.

You’re backed by an ambitious woman and/or LGBTQ+ community member (or are a true ally of both).

You understand the value of content (i.e. you’d never have Sandra in sales whip up website copy, or Frank in accounting churn out product descriptions).

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